The primary objective is to increase national and household food security, improve livelihoods of people and increase efficient growth as well as equitable distribution of wealth on a farming, community and national level. The major challenge is to produce more food with the same or less water.

This requires empowerment and capacity building for all farmers, especially women, with knowledge and practical skills for correct investment, marketing, production and financing decisions and actions. In this process, hunger must be eradicated, poverty reduced, new small farming businesses established and existing profitable farming enterprises maintained.

Over the long term, sustainable agricultural activities and employment opportunities in rural and urban areas must be achieved, which implies obtaining benefits for people who are presently using water for food production, without compromising future benefits in food value chains.